YouTube is a multi million dollar company that has amazed everyone with it’s rate of growth.
Here are 6 lessons you could learn from how YouTube started.
Lesson 1. Start small and start now.
It may interest you to know that YouTube began as a small startup company, working from a makeshift office in a garage and successfully competed with Google Video service. What’s with all these inventors and their garages? Well, probably because that’s the only available space they had at the time. So they usually start small, with what they have and as soon as they can. There is no rule that says you must be big to compete. If YouTube did it, you can do it.
The founders of YouTube were mere staff of Paypal, so there was nothing special about them really except that they had an idea, just like you and acted on it,… unlike you. Don’t even wait to be ready. You may never be. The best way to go about it is to START WITH WHATEVER YOU HAVE & START NOW. One mistake most people make in startups is called Bandwagon Effect. Everyone is doing it so I will do it. If it worked for Mr. A, it should work for Mr.B or everyone… NO! Find your own rhythm. YouTube channels like PewDiePie, Logan Paul Vlogs, People are Awesome with millions of views and subscribers under their belt spent time and efforts to get there.
Don’t look at where they are, for now. Research how they started. That will help you as a startup more. Most of them spent weeks, months even years toiling hard at their trade without getting commensurate results.
Lesson Number 2. Be Prepared Always.
YouTube began as a venture capital-funded technology startup. It has since gone to be one of the most visited websites in the world; the second most used search engine after Google and with over a billion users. That is more than one-third of all persons on the Internet. Impressive, huh?
Well, anyone who knows a thing about capital venture, knows that it is a form of financing that is provided by firms or individuals to small, early-stage, emerging firms that are deemed to have high growth potential. It’s like getting funding from the BBC’s TV programme, Dragons’ Den. Maybe from Peter Jones…if he doesn’t take you apart first.
The lesson is, even if it means writing down your plans on pen and paper, making a few calls and browsing the internet for comparative analysis or a feasibility study, reading up on the proposed subject or even trying it by instincts and learning along the way, JUST DO IT. Keep moving towards your project. Run, Walk, crawl if you must but keep moving forward. You will get a break and you need to be prepared to effectively use the opportunity.
But if you are not on the path to your project, chances are you may misuse the opportunity when it comes. There are several stories of lottery winners that have gone bankrupt a few years after receiving their winnings for the same reason so Be Prepared Always.
Lesson 3. It’s OK to tweak your plans until you find what works for you.
This may surprise you but YouTube failed at its first project. A lot of people do not know that YouTube started an online video dating site. After they launched it, no one responded. Like Zero persons. Nil. Naught. Nada. No one responded. So Chad Hurley, Steve Chen, and Jawed Karim, the founders of YouTube, hurdled up in a bunch, cried for a few hours, lamented on how they could have stayed at home and ate burger and pizza, instead of investing in YouTube. They shut down their computers and went home never to return again. They later died sad old unhappy men with many unaccomplished dreams and regrets….NO THAT DIDN’T HAPPEN! Chad, Steve and Karim are very much alive with a net worth of almost a billion dollars put together. What they did was they tweaked their strategy, opened up YouTube to accept all videos rather than just dating videos and wahlah, you are here uploading videos about how to kiss; the most searched topic on YouTube.
Ask many YouTubers, their channel is no longer what it started out as. Some started as a gaming channel but it’s now an event reaction channel. It’s ok if you start as a fashion channel and end up as a sport channel. Your outlook should be like a child evolving. The baby starts with kicking in the bed, turning around, doing press ups…at least that’s what it looks like, crawling, walking, jumping, and running. She does what best suits her at the time of her growth. So it is in projects. Tweak your projects as much as you can until you find the best form that suits your personality and work rate. Never adopt someone else’s plans if it does not suit you. Even when you do, personalize it. You are special and there is none like you anywhere else.
I can’t tell you how many times I remodeled my YouTube channel and would keep tweaking it until it is sited by others as a great go-to resource for the improvement of humanity, which is essentially my goal.
Live your dreams exactly on your terms.
Most companies all over the world run at a loss for the first few years of inception. Some never recover from the loss like shareyourworld.com, the first video sharing website before YouTube. In fact, as at 2017, YouTube and its parent company, Google are still investing and acquiring new technologies. There is a forecast from tubularinsights.com that by March, 2017, YouTube will be so full it won’t be accepting new videos.
Well, we all know now that that is not correct because I uploaded this video in September, 2017 but it goes to shows the challenge of running a project like YouTube. YouTube is yet to give up so why should you? Keep your eyes on the prize and never give on your dreams. Do whatever you have to, Tweak it whichever way you want but KEEP MOVING FORWARD.
Lesson 5: Give back to your community.
In December, 2007, YouTube launched the Partner and ad revenue-sharing Program. Since then the site has paid out billions of dollars to rights holders. Owners of content, if approved by YouTube, get paid when they allow adverts to run on their content. Some say that the Program is key to YouTube’s current growth rate and high turnover. All we know is that YouTube grew from a couple of hours of videos uploaded every minute to about 700 hours uploaded every single minute this 2017.
YouTube now calculates their progress by how long each visitor stays on their website rather than how many videos are uploaded, which I think is smart. It’s like focusing on quality rather than quantity. And boy do I get sucked in by YouTube videos? Search for one topic and 2 light years later you are still there watch video you never thought existed. Back to our gist, by giving back to their community, YouTube has grown exponentially.
The same principle can apply to you. For YouTubers, read your comments, reply, be accommodating to views, do giveaways, acknowledge others YouTubers and you will grow exponentially like YouTube. Do you know that YouTube has a production space in 10 different cities all over the world that is free to use if you have 10,000 subscribers or more? It is called YouTube Spaces. It offers events, workshops, as well as the latest production resources to help bring your biggest ideas to life. YouTube gives awards for milestones achieved when you get 1000 to 10 million Subscribers?. It’s called The YouTube Creators’ Award.
It’s that simple. Give back and you will never lack. Just like The Good Book stated.
Lesson 6. Adapt and have fun.
No one likes a monotonous environment. Mother Nature did not design life that way. In fact, in life the only thing constant, is change. So learn to have fun and adapt to new conditions your project throws at you. Rather than ask, Who moved my cheese? Look for the next station with the new cheese and start eating. At YouTube headquarter, fun at work is important. You can use the stairs, lift or slide to move down floors.
Having fun even spilled into their programming. Do you know that if you search for “Do the Harlem shake” on YouTube, the resulting search page will do the Harlem Shake for you. It’s quite a bit of fun. You will like it. There are others. As at August, 2017 if you search for “Use the force Luke”, “doge meme” or “Webdriver Torso” stuffs happen to the page that loads. Just search and thank me later.
As a rule, I do not attempt projects I won’t have fun doing. The way I see work in life is my work must be fun to do and getting paid is the extra bonus. You should do it too and before long you are smiling to the bank.
If you want to get more insight on accomplishment, then grab a book I published back in 2012 with CreateSpace, California titled ACCOMPLISHING THE UNACCOMPLISHED. I taught of how you can overcome the fear of failure and accomplish. I proffered 4 strategies for winning and fictionalize some real life case studies I have witnessed. It’s an important read and I will leave a link for you in the description box below. If you can afford it, grab a copy. You don’t know how many beautiful dreams remain unaccomplished due to fear of failure. The world would be a better place if we can all pursue our dreams and have fun doing it. But if you can’t, No problemo, stay tuned here by subscribing and I will regularly adapt theories from the book and apply to real life situations.
Below are the web links to the facts I quoted here. I read every single comment you write, so don’t be a strange.
Be resilient like YouTube and Accomplish the Unaccomplished.
https://YouTube.com/yt/press/statistics.html https://statisticbrain.com/YouTube-statistics https://www.thinkwithgoogle.com https://en.wikipedia.org/wiki/Susan_Wojcicki#Career https://www.YouTube.com/yt/space/index.html https://en.wikipedia.org/wiki/History_of_YouTube YouTube to Gross $5.6 Billion in Ad Revenue in 2013: Report http://www.telegraph.co.uk/film/what-to-watch/YouTube-secrets-tips-tricks-hacks/ http://www.askvg.com/ultimate-collection-of-YouTube-hidden-secret-easter-eggs/ http://www.businessinsider.com/YouTube-stars-who-make-the-most-money-in-2016-2016-12?IR=T/#no-3-lilly-singh-75-million-8 tubularinsights.com/hours-minute-uploaded-youtube/ https://www.youtube.com/user/PewDiePie https://www.youtube.com/channel/UCG8rbF3g2AMX70yOd8vqIZg